How to make attractive autumn promotions?

Different promotions are related to specific seasons and they help to provide competitive offers for customers. It is difficult to predict future trends, but a proper research can greatly help with that.

Before making any decisions, it would be important if we look at the data of a previous year and create a list of patterns that can be applied in consecutive years.  It also helps to make an analysis of  previous year offers and compare them so as to create an equally good one, if not better. . .

Packages

As important as the value of any offer is, it is also imperative to name it properly. It is an easy way of bringing value and target specific segment of people. Sometimes only by making small changes to existing offers.

One example could be a SPA deal that we can name for example  : “Autumn SPA treat for two”  or “Family Activity Break”.  Every package should have an added value and deliver savings.  A good budget revision is necessary to provide a good deal.

Understanding a customer’s needs

Who are our customers and what they will expect to receive this Autumn?  Every Hotel is specific  and different, so there is no simple answer to such a question.  However, it is easy to make a list of customer  expectations.  With the right data, a comparison is possible and we could pinpoint what to deliver. If you have no clues as to what kind of offers are attractive, perhaps it is good to check your competition and write down a few ideas. Sometimes key words such as SPA, Gold, Family Break etc. can help to create relevant offers.

Attractions

Autumn is a cold season, but does not have to be necessarily spent fully indoor. It is good to make some enquiries around the area and perhaps provide local additional attractions to the package. From horse riding to cycling or even festivals for children where leafs and other autumn findings could add additional value.  For very specific customers, the range can be extended to  ‘trekking trips’ or even ‘forest trips where you can pick up fruits or mushrooms with a guide’. After a busy day  full of activities, a combination of a good dinner, a SPA voucher and a chat at a real fire place is something that can’t go wrong.

Promotion

Every offer needs to be properly promoted at the correct time through the right social media channels.  A calendar listing all marketing activities will help to make sure that everything will be well planned and on time.  Consider early bookings or last minute offers and so – adjust relevant offers.

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